WordPress is awesome!
I’ve not been a fan of blogs at all, there was a brief time where I attempted to read them, but I always found them high on subjectivity and low on things that are going to make any diff whatsoever.
So, low-grade apologies to all bloggers out there – the reason I’m doing this blog is just to keep up with any WordPress techniques that might be useful from an SEO perspective. And quite simply, there are a lot of them!
I’m an SEO-guy, not a web designer, and nor have I ever wanted to get sandwiched between people who want a website and the designers themselves – there are few less highly-stressing places to be – maybe a wedding tent in Afghanistan with an American drone overhead.
BUT … people hopefully have the common sense to talk to an SEO expert before designing their website.
That way you’d hear some very plain talk from me, eg I’d tell you to build your website in WordPress and for online shopping, build in Magento.
Otherwise you may end up with one of 3 horrific outcomes – in which case you’ve as good as built an online graveyard for your business:
1. If your designer plans to build your entire website in Flash, shoot them.
2. If your designer plans to embed your website’s text into jpeg sections, hang them.
3. If your designer says “we’re gonna build your website using frames”, disembowel them.
There, now you don’t need to talk to me in advance.
The next fatal flaw, once your website’s up and running, is to get stuck in some long-range contract with a large SEO company. What usually happens there is you pay them a large monthly fee, they do the required work in the first month – the bare necessities – and then they slug you $1000 a month for the other 11 months for basically doing nothing.
Since there are so few options regarding SEO out there, these SEO sharks are making a killing and have already given SEO a bad name.
They won’t attack your website from a business development / entrepreneurial vision at all.
So you’ll end up with some passable modifications, but not with an expansive implemented plan which quadruples your online scope and therefore online results.
I can’t give away what I do for my clients, because then everyone will start doing it – or much worse, start offering it but doing it badly or not actually delivering at all. But let’s just say that if there’s an SEO-Plus option out there, the plus is much more crucial than just doing “on-page SEO” and “off-page SEO”.
- Stewart Dawes email@example.com