Do you optimise the Medical Images on your website?
If you’re in the medical industry, there’s no doubt you’d want your medical website to show up at the top of Google’s search results.
Consider this. Most patients turn to Google and other search engines to look for health practitioners. Not to mention the people who are looking to find answers on their medical-related questions. If your website shows up at the top of the search engines then congratulations, but if not, you have just lost plenty of possible patients to your competition.
If you want your medical website to thrive with Google or other search engines, your best bet is to invest in Medical SEO. There are ways to get your medical website at the top rank of Google’s search results and that’s through SEO. For example, having lots of good quality content, using the right medical keywords, building links and using optimised images and videos. These are very important ways to achieve that. But let me focus on Medical Images SEO.
Medical Images Optimisation
A website’s primary impression for users is probably one of the most important factors to consider when designing one. For me, the key to designing an effective, attractive and outstanding website that people want to revisit repeatedly is using a wide range of engaging media which includes images.
One of the things that we always make sure when optimising a website is finding and only using the best medical images for presentations so that the website looks unique and professional. High-quality medical images can not only influence your audience but also impress them. You don’t want to use generic images on your website as it will only make your website look common and ordinary.
For this industry, there’s no doubt that medical images are one of the key factors to a successful online presence, but having beautiful medical images on your website does not guarantee a spot at the top. Optimising your images is a great way to help increase your rankings, web traffic, and even your leads and sales.
However, images more often than not are forgotten when it comes to executing SEO tasks and it’s no different for medical images. Some companies take this for granted or just don’t do it as optimizing images can take time. But one way to optimise an image is by specifying an ALT tag to it. This tells the search engines what your image is about and allows them to better crawl and rank your site.
Images work so well in boosting the user experience, especially if it’s used appropriately. The images you put up should be something relevant to your brand and something that the audience can connect to. Medical Images SEO is also an integral part of getting into Google’s radar and should always be a part of any SEO strategy.
Currently, we are in the process of helping a client rank on Page 1 for some high-traffic medical images terms which can give them Top 5 visibility on Google valuable searches per month.
When it comes to finding a Medical Images SEO company in Sydney, Melbourne, Brisbane, Perth, Adelaide or the Gold Coast, make sure to find a company that specialises in increasing your website’s organic reach through best practices SEO.
No one can guarantee a #1 ranking on Google or other search engines but our clients and previous projects in the medical health industry have been enjoying the top spot in Google for competitive keywords.