According to studies, about 35% of purchases made online begin with searching on Google. Today, it is very easy to make any purchase through the Internet, thanks to e-commerce. E-commerce has been around for a while now but it has recently experienced exponential changes and many entrepreneurs are shifting to this. Shopify is a leading e-commerce platform that gives users a chance to create websites and run them. Due to its ease of use and friendliness to beginners, it has supported over 500,000 businesses across the world. However, even with all the great features, you might not get the customers coming to your Shopify site, and this is why Shopify SEO is vital. Some Shopify designers specialise in SEO for e-commerce to help users get more people towards their services and products. If you don’t know how to go about SEO strategies to optimize your site, here are a few tips to guide you.
Blogging on Shopify
According to experts, it is imperative to have great, relevant, and empowering content on your site. The better your content is, the higher the ranking, and the more you get visitors to your page. Shopify has a feature that enables you to publish your content and this makes it easy to publish. However, for the content to be effective, it is vital to ensure it will be useful to the readers. Make sure the blogs will assist the buyers in making decisions by giving insights on various products.
Work on the Apps
Another way you can optimize your Shopify site is through managing your apps well. Fortunately, Shopify offers a wonderful app experience, and you have collections that could increase the functionality of your site. The apps speed up the site and improve the shopping experience of the users. However, you need to know those that work well, considering that these apps are created differently. Consider outsourcing to a professional to manage the apps. You never know, outsourced social media management may also be the answer to your online retail dreams. Outsourcing to a professional will help in weeding out all the faulty and bugged apps that could affect the load time of your page.
Use the Right Keywords
The keywords are the key to Search Engine Optimization. Hence, the only way of optimizing this is through research. Make sure you know all the right and popular keywords related to a specific website, and ensure you tag along with the products with the keywords. When you utilize popular keywords, you increase your visibility and consistency on search engines. This way, more people are likely to see your site when they search for a particular product name.
Your Shopify site speed is another vital thing that you should work on. Typically, the user will look at several products before making their decision. Note that, if the pages take long to load, the user is likely to leave your site. Your site speed is crucial, considering that the potential customer will load several pages before they come to their final decision. So, make sure your content, including the images, loads quickly. Faster load time will give you a higher rank and reduce customer attrition.
The Bottom Line
SEO is a never-complete project that you must keep working on. Shopify is a competitive platform, and if you don’t know how to optimize your site, you may end up drowning. So, it is vital to use the above tips, and more, to optimize your Shopify site and ensure it stands out.